CORDIAL Rx is agile and fresh. We share real stories and rally around good ideas. As fellow entrepreneurs and makers, we are partial to the artisan community, and approach all projects as if they were our own. That is, an eye towards hands on, thoughtful solutions that build honest relationships and drive business. We believe in cross-pollination and take a multi-disciplinary approach to brew and promote solid, viable ideas. Beyond our core crew, CORDIAL Rx is a collaborative, diffuse group of industry experts, strategists, designers and artisans.

Emily Collins

Emily CollinsEmily founded CORDIAL Rx in 2010. She has nearly 10 years of lifestyle, food and wine communications experience, ranging from blue chip wineries under Constellation Wines U.S., while working at Balzac Communications, to family-owned and operated powerhouse DFV Wines as well as boutique wineries like Medlock Ames in Sonoma County. As co-owner of Sonoma County winery, VERGE Wine Cellars, and soon-to-be-launched, CHOICE Supply Co, she stays connected to the real people, conversations, and issues facing today’s artisan community. Her expertise is centered in strategic communications, media relations and copywriting. At its core, Emily sees great PR as being a conduit for storytelling, and building real, honest relationships between maker and audience. Some of her past clients include Blackstone Winery, Firestone Vineyards, HRM Rex Goliath, Nobilo Wines, and Red Guitar. Current CORDIAL Rx clients include DFV Wines (Gnarly Head, Bota Box, 337/181, Brazin, Loredona, Irony, Fog Head, Black Stallion, Massimo, Twisted), Medlock Ames, and Good Food Awards. She studied International Relations at Hendrix College in Arkansas, and Economic Development at Cochin University in Kerala, India.

Kenneth Rochford

Kenneth, a native of Scotland, has been in the wine industry since he was 18. He has worked in almost every aspect of the business from production and vineyard roles through sales & marketing and winery general management with a variety of wineries and technology companies including Ravenswood, Seghesio, Inertia Beverage Group and Medlock Ames. An active member of his local slow food community, Kenneth is involved with fund raising for the school garden network and sits on the board of advisors for San Francisco-based charitable “do-tank,” Seedling Projects. He holds an MA in Ancient History and Classical Art & Archaeology from the University of Edinburgh and an MSc in Information Technology from the University of Stirling. Kenneth has spoken at WITS (Wine Industry Technology Symposium), has authored patents concerning web-driven technology for wine sales but is most proud of his recipes published in Food & Wine magazine. He lives in Sonoma County with his wife and son.

Will Collins

Will is a graphic designer, visual artist and musician with Southern roots and international scope. Will founded Archetype Productions in 2007—a graphic and interactive design firm based in Fayetteville, Arkansas. AP creates powerful brand experiences through visuals with meaning, soul and stunning design. Will currently serves a client base ranging from acclaimed artists to boutique wineries and rising star musicians spanning both coasts. In 2010, he expanded the firm to house Archetype Records, a fully integrated record label for choice up-and-coming musicians—from branding and album art to recording and promotions. Will graduated from the University of Arkansas  in 2007 with a degree in Cultural Anthropology. He is the recipient of a Sturgis Grant for his ethnographic research at the University of Otago, New Zealand and archaeological research at the Poggio Colla Field School in Vicchio, Italy.